Uniswap is set to launch a token issuance platform on the Robinhood Chain.
On July 30, Uniswap launched the Robinhood Chain Meme Aggregator Launches tab on its official website, where users can view memes issued on the Robinhood Chain by various platforms such as Bankr, Pons, and Long. As the underlying trading infrastructure for Robinhood Chain Meme, Uniswap was initially thought to be exercising "restraint" and not competing with token issuance platforms for market share. However, the community discovered that it had secretly begun to "ramp up recruitment."
On July 31, according to crypto influencer "0xSLK," Uniswap is developing a token issuance platform called Pools.trade on the Robinhood Chain. The official website is already live, but the product has not yet been formally launched. The Pools.trade website interface features only a frog "playing" by a pond and the phrase "Coming soon."
"0xSLK" also found that the Pools.trade domain was registered on July 17, 2026, and the website uses a noindex tag, indicating that Uniswap is deliberately concealing this information.
(Odaily Note: noindex is an instruction for search engines. When a search engine crawler encounters this instruction, it can crawl the webpage but will not index it for search or display it in search results.)
This cloak-and-dagger operation has further fueled the community's curiosity. @0xSLK found that the video file of the frog on the website is located in a path named rh-cca/frong.mp4. Pools.trade also contains a significant number of internal strings with the rhcca.* prefix, indicating that rh likely refers to Robinhood and cca to Uniswap's Continuous Clearing Auction. Subsequently, the community even found a product slogan in the Pools.trade frontend code: "Pools - create a token on the Robinhood Chain."
As the truth became impossible to hide, on August 4th, Uniswap founder Hayden Adams, when asked about the opening of Pools.trade by the community, candidly responded with "very soon," confirming all previous speculations.
Pools.trade Mechanism Introduction
According to crypto influencer "0xSLK," Pools.trade is expected to have two token distribution modes upon its official launch.
Crowd Launch
The Crowd Launch will feature a 4-hour auction mechanism with a fixed supply of 1 billion tokens, where 50% will be used for the auction and the remaining 50% plus the raised funds will be used to establish a Uniswap v4 liquidity pool, which will be permanently locked. If the token's market cap reaches $50,000, Uniswap migration can be completed, and trading will commence. Otherwise, participants can claim a full refund.
This auction employs a time-weighted bidding process to ensure that all participants receive the same final clearing price and to minimize bottom-bidding behavior.
Instant Launch
The Instant Launch is more akin to Pump.fun's Bonding Curve model, where users can trade immediately. 80% of the token supply is allocated for user trading, while the remaining 20% is for liquidity provision. Similarly, once the market cap reaches $50,000, migration to Uniswap v4 is possible. In contrast to the Crowd Launch, the Instant Launch has no end date and no refunds.
Moreover, @0xSLK also discovered additional information, such as fundraising in ETH and USDG, a protocol fee rate of 0.25%, and a creator fee of 0.05%.
Pools-related on-chain infrastructure has been deployed on the Robinhood Chain. According to Uniswap's official documentation, the related contracts include CCA Factory, LiquidityLauncher, and LBPStrategy, among others. Currently, the community has found ways to bypass Pools.trade's frontend to issue tokens. Data indicates that Pools.trade has completed the creation and migration of hundreds of tokens, and the market has seen several meme coins related to Pools concepts, but none have been officially endorsed.
Uniswap Refuses to Remain in the Shadows
Why is Uniswap trying to compete with a token issuance platform on the Robinhood Chain?
Uniswap does not lack a presence in the Robinhood Chain ecosystem; it has its own niche and firmly holds the leading position in the DEX space. According to Dune data, over 95% of the Robinhood Chain DEX trades occur on Uniswap, and since the launch of the Robinhood Chain, Uniswap's trading volume on the protocol has surpassed $10 billion.
While the numbers look impressive, Uniswap handles a significant portion of the transactions on the Robinhood Chain, but its revenue does not align with its efforts.
Based on DeFiLlama data, Uniswap's total revenue in the past 30 days is $4.45 million, Flap, the Robinhood Chain's token issuance platform, has revenue of $4.41 million, and Pons has revenue of $4.32 million. At first glance, the revenue seems substantial. However, it is essential to consider that this is the total income of Uniswap in the last 30 days across all EVM chains, while Flap and Pons are mainly operating on the Robinhood Chain, and their issued tokens will migrate to Uniswap, resulting in their monthly revenue being comparable to Uniswap's.
Narrowing the comparison to the last 7 days highlights the difference in the "printing capabilities." Flap's total revenue in the last 7 days is $2.68 million, while Uniswap has only $1.84 million. In the past 7 days, Flap has consistently ranked second in the Robinhood Chain token issuance platform and on August 3, Flap's platform token issuance volume surpassed Pons for the first time, placing it at the top among Robinhood Chain token issuers.
Therefore, Uniswap has decided to expand from its core DEX business to the token issuance platform field. This decision can be analyzed from the perspectives of market opportunity and internal capabilities.
On one hand, the Launchpad track has recently demonstrated significant revenue potential. During the early days of the Robinhood Chain launch, the token issuance platform NOXA, launched by independent developers, took the lead and generated over $13 million in revenue within 10 days.
On the other hand, compared to Launchpads, DEXs usually require higher resource investment in terms of technical development, operation, and cost control. Uniswap already possesses mature infrastructure and operational experience in this regard. With its reserve funds, technical team, and management capabilities, Uniswap theoretically has the potential to reshape the current market landscape.
However, the actual execution effectiveness is yet to be validated. After all, when Uniswap integrated the Continuous Clearing Auction (CCA) token issuance mechanism on the Robinhood Chain on July 13, the market reaction was relatively flat. Whether the newly launched Pools.trade can achieve different results remains to be seen after its official launch.
Furthermore, it is worth noting that as a fundamental liquidity protocol, if Uniswap's business boundary expands upwards to the token issuance phase, it may have an impact on its existing partnerships with upper-layer issuance platforms. If issuance platforms see Uniswap as a direct competitor, they may theoretically adjust their token liquidity deployment strategies, such as reducing or ceasing token migrations to Uniswap. In that case, Uniswap may end up losing more than it gains.
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