From "One Account, Trade the World" to 0% Trading Fee: CoinUp is Redefining the Trading Platform.

As more and more trading platforms begin to expand global assets and follow the zero-fee trend, CoinUp believes this is not a competition about features, but rather a fundamental shift in the underlying logic of trading platforms.

Over the past year, a notable change has been taking place in the global digital asset trading industry.

More and more trading platforms are breaking through the boundaries of traditional crypto assets, extending their businesses to forex, US stocks, indices, commodities, and other derivatives; at the same time, zero fees are gradually evolving from short-term promotions on individual trading pairs into a new direction of industry competition.

For CoinUp founder Queenie Li, these changes are not surprising.

Since its inception, CoinUp has listed multi-asset products including forex and stocks. "One Account, Trade the World" was the long-term vision Queenie established when she founded CoinUp.

Now, as more and more platforms begin to move in the same direction, CoinUp is advancing the second part of this vision: not only allowing users to access more assets through one account, but also enabling them to complete every trade at a lower cost.

What the Industry Is Copying Is Not a Product, But a Direction That Has Already Been Validated

From forex and US stocks to a broader range of derivatives, global trading platforms are shifting from single-asset trading venues to comprehensive platforms covering multiple markets, multiple assets, and multiple scenarios.

This means that in the future, users will no longer need to frequently switch accounts and platforms based on asset classes. Whether it is digital assets, global stocks, indices, or other market opportunities, what users expect is a more unified, simple, and efficient entry point.

CoinUp summarizes this trend as:

One Account, Trade the World.

Queenie Li stated: "Some things, when done early, may not necessarily attract attention. But when more and more platforms start doing the same thing, the direction has been validated. We were thinking very early on: why should users need to constantly switch between different platforms and accounts to trade different assets? From the very first day CoinUp was founded, we hoped to let users connect to a broader range of global assets through one account."

CoinUp does not regard latecomers as mere imitators of its own philosophy.

In Queenie's view, when a product direction begins to be widely adopted across the industry, it first proves that it responds to real user needs. "A good product direction never fears being borrowed. Because ultimately, it's the users across the entire industry who benefit. Features can be followed, expressions can be imitated, but why a company chooses this path, and whether it is willing to stay on it for the long term, cannot be replicated through a single launch or a single campaign."

From More Assets to Lower Costs

If "one account, trade globally" addresses the boundaries between assets, then zero fees address the cost boundary between users and the market.

In September 2026, CoinUp will reduce spot trading fees to 0% for a limited time, while also reducing qualifying contract Maker fees to 0%. In the future, CoinUp will evaluate extending zero fees to more business scenarios based on the market structure, liquidity conditions, technical costs, and partnership models of different products.

This is not a temporary response by CoinUp to an industry trend, but a natural extension of its long-term product logic:

Enable users to trade more assets while reducing unnecessary costs each time they participate in the market.

Queenie Li stated: "When we began pushing for zero fees, we recently saw more platforms follow suit. Frankly, I'm happy. If more and more platforms are willing to lower fees, it shows the industry is shifting from thinking about how much platforms can charge to thinking about how much should be left for users. That's a good change."

But CoinUp also emphasizes that zero fees cannot remain merely at the marketing level.

Trading fees are only part of trading costs. Market depth, bid-ask spreads, slippage, system stability, order execution quality, and fund security also determine users' actual trading experience.

Therefore, CoinUp's understanding of zero fees is not simply changing a number to 0, but rather continuing to impose higher requirements on trading infrastructure while reducing explicit costs.

Fees can go to zero, but liquidity, system capabilities, and platform responsibility cannot be discounted.

More Assets, Lower Costs, Simpler Trading Experience

From "one account, trade globally" to "making trading costs lower and lower," CoinUp's product direction has always revolved around the same goal: reducing the boundaries between different assets, different markets, and different products, so that users can enjoy a simpler, more efficient trading experience at a lower cost through a single account.

As more and more platforms begin to expand global assets and follow suit with zero fees, CoinUp believes this not only validates the direction the industry is moving in, but also means the competition among next-generation trading platforms has only just begun.

As CoinUp founder Queenie Li said: "From 'one account, trade globally' to 'making trading costs lower and lower,' what CoinUp wants to do has always been simple: more assets, lower costs, a simpler trading experience."

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