On October 16, UMX, a crypto-friendly securities platform incubated by Avenir Group, announced its official launch. Since the public beta began on August 10, UMX has received a total of 788 pieces of product feedback, with 89 requests implemented in this official version, completing a round of real-world validation based on actual usage scenarios and user needs.

Following the official launch, users can trade real Hong Kong and U.S. stocks, ETFs, U.S. stock options, and crypto assets under UMX's unified account system, and flexibly transfer funds among securities, crypto assets, and fiat currencies, experiencing cross-asset unified margin and enabling "hold USDT, hold crypto, buy stocks directly."

From Li Lin's Family Office Internal Use to Industry-Wide Access: The Starting Point of a Cross-Market Solution

UMX's origin stems from the firsthand needs of Li Lin and his team when managing their family office. In the real-world practice of cross-asset allocation, the team was repeatedly plagued by a core question: when investments span different markets, how can capital keep up with strategy, rather than making strategy wait for capital?

In actual allocation, holding assets in one account does not mean having immediate purchasing power in another market. Pre-positioning funds leads to unnecessary fragmentation and idle capital; transferring funds on short notice requires cumbersome exchanges, deposits and withdrawals, and lengthy waiting for settlement. When a hedging strategy is already finalized, capital is still in transit "crossing borders," and the trading window is lost. Beyond capital deployment, repetitive operational communications, product requests that go unanswered, and concerns about information security and privacy protection also continuously affect the asset management experience.

This is not an isolated case. Many high-net-worth investors and institutional traders face similar bottlenecks. Even with extremely rich experience and top-tier industry resources, it is difficult to bypass these barriers single-handedly.

Their own firsthand difficulties, combined with the common demands frequently voiced by industry peers, ultimately led to the birth of UMX.

Co-Created by Professional Investors: Turning Shared Needs into a Usable Product

UMX has always adhered to the principle of "giving the right to refine the product to those who actually use it." During the public beta, seasoned industry users and institutional trading teams raised hundreds of sharp, real pain points and needs from actual trading, covering fund pathways, margin rules, cross-market risk control, and trading experience. A considerable portion of these have been evaluated and developed, becoming features directly usable in today's official version.

After repeated refinement and real-world testing during the public beta, UMX has delivered a result co-created by professional investors, building a complete cross-market trading system:

· One-stop access to real Hong Kong and U.S. securities: Covering Hong Kong and U.S. stocks, ETFs, U.S. stock options, and accompanying margin financing and securities lending services. Securities trading is provided by regulated, licensed partner brokers and safely custodied through a central securities depository system. The stocks held by investors are real underlying listed securities, and investors legally enjoy shareholder rights such as dividends and position transfers.

· Full-category crypto trading with unified margin: Within the same account, crypto spot, leverage, contracts, and crypto options share a unified margin system. Eligible demand and fixed-term wealth management assets can also be used as trading margin. Cross-market assets are measured under the same risk control framework, reducing the splitting of funds across different accounts and maximizing capital efficiency.

· Cross-asset transfer system connecting crypto and stocks: The platform provides stablecoin exchange and transfer, crypto asset lending and transfer, and the industry-first "hold coins for credit." When market opportunities arise in securities, there is no need to first sell BTC or ETH, nor to go through lengthy deposit and withdrawal processes. Users can directly obtain Hong Kong and U.S. stock purchasing power by using crypto assets as collateral, truly achieving "hold USDT, hold coins, and buy stocks directly."

Major Launch Benefits: Wealth Management Rewards Include an iPhone Duo, New Users Can Also Enjoy Experience Rewards

To celebrate its official launch and thank users for their support, UMX has simultaneously launched major launch benefits. Starting now, users who meet the wealth management threshold can receive the latest iPhone Duo; new users who complete designated registration and experience tasks can also enjoy up to 100 USDT in reward funds, VIP7 fee privileges, and multiple benefits including Hong Kong and U.S. stock L2 advanced real-time market data.

From solving its own investment needs to solving problems together with people who have the same needs, UMX is opening this solution, honed through real investing, to more users. Currently, UMX has officially launched and fully opened registration. To learn more about product details and launch activities, please visit the UMX official website.

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