Bithumb AI, jointly developed by Bithumb and Surf, offers four features: AI Coin Signals, AI Coin Analysis, AI Daily Market Briefing, and AI Suggested Questions. To celebrate surpassing 500,000 users, Bithumb is running a promotional campaign through November 1, distributing crypto assets worth up to KRW 100,000 (approximately $75) to eligible members with no prior trading history.
Key Takeaways
Bithumb AI, the one-stop AI investment information service launched by Bithumb, surpassed 500,000 cumulative users 47 days after launch. Bithumb is the first crypto asset exchange in South Korea to launch an AI-based investment information service, and notably, the vast majority of large-volume traders have already begun using the service.
According to data released by Bithumb on the 20th, Bithumb AI attracts approximately 80,000 daily visits. Cumulative users here refers to the number of unique members who have used Bithumb AI at least once since the service launched, with repeat visits not counted. About 70% of users who have traded crypto assets on Bithumb have used the service.
In particular, among users with monthly trading volumes of KRW 100 million (approximately $75,000) or more, the usage rate of Bithumb AI is as high as 95%. This indicates that investors with larger trading volumes rely more heavily on AI analysis, reflecting that information services provided by trading platforms are becoming increasingly integrated into actual trading decisions.
Note: Cumulative users are counted as unique members and exclude repeat visits.
Bithumb AI was jointly developed by Bithumb and Surf, an AI research platform focused on the crypto asset sector. The service integrates market data from multiple sources to help users access and understand market information and assist with investment decisions. It primarily includes four features: AI Coin Signals, AI Coin Analysis, AI Daily Market Briefing, and AI Suggested Questions.
Among these, AI Coin Signals analyzes six key technical indicators and social indicators every hour, providing corresponding trading signals and composite scores for each coin.
AI coin analysis combines data from Bithumb's Korean won trading market and external markets, integrating technical indicators, on-chain data, community sentiment, and search popularity to generate in-depth analysis reports for different crypto assets.
The AI daily market briefing mainly summarizes major market events and important items on the economic calendar, while AI-recommended questions present market topics that investors may be interested in through a Q&A format, lowering the barrier for users to access relevant information.
According to Surf, the service automatically blocks AI-generated text containing investment advice and has set up a data verification process that cross-checks numerical values in generated content against source data to ensure information accuracy.
Bithumb stated that after analyzing over 800 user reviews, the company found that many users gave positive feedback. Some users said that coins purchased based on AI analysis delivered better investment returns; others believed the service could promptly flag risk factors such as excessive token concentration and market overbought conditions, helping to avoid impulsive trading. However, these reviews were collected and analyzed by Bithumb itself and are not independently and objectively verified investment performance data.
To celebrate surpassing 500,000 users, Bithumb is running a special promotional campaign from the 19th of this month through November 1. The campaign targets members who had no trading records between July 20 and October 19 of this year. Eligible members simply need to sign up for the campaign and purchase at least once a coin featured in the AI coin signal recommendations to qualify.
All eligible members will receive randomly allocated crypto asset rewards worth up to KRW 100,000 (approximately $75). Rewards will be distributed in a lump sum on November 10.
Last month, Bithumb also held a service launch promotion, offering members who submitted usage reviews up to KRW 3 million (approximately $2,300) worth of Bitcoin and other prizes.
A Bithumb official said: "For users who want to easily and quickly grasp complex market information, this service has received a good response."
The official added that the company is "embedding 'AI DNA' throughout the organization to drive service and workflow innovation."
He also said Bithumb will "continue to refine the service based on user feedback, improve usability, and help users make rational investment decisions."
Global Cryptocurrency Trading Platforms Accelerate AI Service Deployment
This trend is not limited to South Korea.
Dunamu, the operator of Upbit, another South Korean cryptocurrency trading platform, expanded its AI market information services on October 2. Meanwhile, since the beginning of this year, multiple cryptocurrency trading platforms worldwide have successively launched AI-based information analysis and trading features.
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